Online Privacy Policy
Australian and New Zealand distributors for all optometric and opthalmic supplies and equipment. All your needs from Consulting Room Equipment to Vision Testing disposables and magnification solutions, Designs for Vision can help.
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Designs For Vision (DFV) is committed to protecting your privacy. This Statement of Privacy applies to the DFV website and governs data collection and usage. By using the DFV website, you consent to the data practices described in this statement.


Collection of your Personal Information

DFV may collect personally identifiable information, such as your e-mail address, name, state/territory and telephone number.


There is also information about your computer hardware and software that is automatically collected by DFV. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used by DFV for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the DFV website.


In the event that you contact us for customer support through the website, we may also request that you provide additional information relevant to the support requested by you. Users are under no obligation to provide such information. However, we cannot guarantee that we can provide customer support in the event that relevant information related to the use of our products or services is withheld. We may retain communications relating to customer support, and/or information drawn from such communications, for statistical and/or reference purposes.


Use of your Personal Information

DFV collects and uses your personal information to operate the DFV website and deliver the services you have requested. DFV may also use your personally identifiable information to inform you of other products or services available from DFV and its affiliates. DFV may also contact you to conduct research about your opinion of current services or of potential new services.


DFV does not sell, rent or lease its customer lists to third parties. DFV may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, telephone number) is not transferred to the third party. In addition, DFV may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. Such third parties are prohibited from using your personal information except to provide these services to DFV, and they are required to maintain the confidentiality of your information.


DFV does not collect sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.


DFV keeps track of the websites and pages you visit within the DFV site, in order to determine which products and services are the most popular. DFV websites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on DFV or the site; (b) protect and defend the rights or property of DFV (including enforcing this agreement); and, (c) act under exigent circumstances to protect the personal safety of users of DFV, or the public.


Use of Cookies

The DFV website use “cookies” to help you personalise your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you login to DFV pages, or register with DFV site or services, a cookie helps DFV to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same DFV website, the information you previously provided can be retrieved, so you can easily use the DFV features that you customised.


You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the DFV services or websites you visit. If you provide DFV with user information, you have the following rights with respect to that information:


  • To review the user information that you have supplied to us
  • To request that we correct any errors, outdated information, or omissions in user information that you have supplied to us
  • To request that your user information not be used to contact you
  • To request that your user information be removed from any solicitation list that we use
  • To request that your user information be deleted from our records and to opt out of being solicited by this website or third parties.


If you request that your user information be deleted from our records, there may be a brief delay in our processing that request, while verify that the request is valid and originates from you as opposed to an unauthorised third party. If you request that your information be deleted, we reserve the right to terminate and/or limit your access to the DFV website. To exercise any of these rights, please contact us at


Security of your Personal Information

No method of safeguarding information is 100% secure. DFV uses a variety of security technologies and procedures to help protect your personal information from unauthorised access, use or disclosure. DFV secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorised access, use or disclosure.


Changes to this Statement

DFV will occasionally update this Statement of Privacy to reflect company and customer feedback. DFV encourages you to periodically review this Statement to be informed of how DFV is protecting your information. When such a change is made, we will update the “Last Updated” date above.


Enforcement of this Privacy Statement

If you have questions regarding this statement, you should first contact us at


To Unsubscribe From DFV

You may unsubscribe from DFV marketing communications by clicking on the “unsubscribe” link located on the bottom of the company’s emails. Additionally, you may unsubscribe by contacting DFV Customer Support at 1800 225 307.


Contact Information

DFV welcomes your comments regarding this Statement of Privacy. If you believe that DFV has not adhered to this Statement, please contact DFV at We will use commercially reasonable efforts to promptly determine and remedy the problem. DFV is located at Unit 16 / 1 Hordern Place, Camperdown NSW 2050, Australia. We can be reached by phone at 1800 225 307.


Last update: July 2014